ILLUSTRATIVE DRIVEN GIFT CARDS, POSTCARDS & BOUND-IN ORDER FORMS

GIFTCARDS: My thoughts behind creating gift card design is to break the buyers visual plane, with colors & fun graphics while balancing the objective of the marketing strategy.  

POSTCARDS & BOUND-IN ORDER FORMS: When working with advertisement in magazines, you have to keep in mind that they are photo heavy medium. The idea was to contrast the reader's eye with bright and flat graphics. This idea performed so well that illustrations on this format, all became controls for 9 different magazines.